Just in Time: Controlling Temporal Performance in Crowdsourcing Competitions

Authors: Markus Rokicki, Sergej Zerr, Stefan Siersdorfer
Year: 2016
Venue: WWW '16 Proceedings of the 25th International Conference on World Wide Web
Link: http://dl.acm.org/citation.cfm?doid=2872427.2883075
Product of the Action: No

Many modern data analytics applications in areas such as crisis management, stock trading, and healthcare, rely on components capable of nearly real-time processing of streaming data produced at varying rates. In addition to automatic processing methods, many tasks involved in those applications require further human assessment and analysis. However, current crowdsourcing platforms and systems do not support stream processing with variable loads. In this paper, we investigate how incentive mechanisms in competition based crowdsourcing can be employed in such scenarios. More specifically, we explore techniques for stimulating workers to dynamically adapt to both anticipated and sudden changes in data volume and processing demand, and we analyze effects such as data processing throughput, peak-to-average ratios, and saturation effects. To this end, we study a wide range of incentive schemes and utility functions inspired by real world applications. Our large-scale experimental evaluation with more than 900 participants and more than 6200 hours of work spent by crowd workers demonstrates that our competition based mechanisms are capable of adjusting the throughput of online workers and lead to substantial on-demand performance boosts.